About the job Marketing Director Job Title: Marketing Director (Digital Marketing & Construction Tech) Location: Elgin, IL (Flexible Working Options Available) Experience Level: Director Experience Required: 7+ Years (Minimum 3 Years in Leadership) Education Level: Bachelors Degree (MBA Preferred) Job Function: Marketing Industry: Construction Technology Total Positions: 1 Visa Sponsorship Eligibility: No Compensation: $91,000 - $130,000 Role Overview: We are seeking a Marketing Director with strong hands-on digital marketing expertise to develop and execute strategic marketing initiatives that drive brand awareness, customer acquisition, and revenue growth . This role requires experience in the architecture, interior design, engineering, or construction industry and the ability to actively execute marketing strategies , not just manage a team. The ideal candidate is both a strategic leader and a hands-on doer , capable of implementing campaigns while leading a high-performing team. Key Responsibilities: Strategic Marketing & Brand Development Define and execute comprehensive marketing strategies to drive global brand recognition and growth . Position multiple brands as market leaders in the construction tech industry through targeted campaigns. Develop and implement demand generation strategies , including account-based marketing (ABM), business development marketing, and digital campaigns . Digital Marketing & Content Strategy Manage SEO, SEM, content marketing, social media, and analytics to drive inbound traffic and lead generation. Oversee website performance, email marketing, and digital advertising to optimize engagement and conversions. Analyze market trends, consumer insights, and competitor activities to continuously refine marketing efforts. Team Leadership & Cross-Department Collaboration Build, mentor, and lead a high-performing marketing team , ensuring accountability and fostering a collaborative culture. Work closely with product, sales, and leadership teams to align marketing initiatives with business objectives. Take a hands-on approachwhile delegating effectively, be ready to step in and execute marketing initiatives as needed. Required Qualifications: 7+ years of experience in digital marketing , with at least 3 years in a leadership role . Proven track record of driving revenue growth through brand positioning, demand generation, and digital marketing . Strong expertise in SEO, SEM, content marketing, social media, and marketing analytics . Experience managing multi-channel marketing campaigns with a data-driven approach. Excellent leadership, communication, and interpersonal skills , with experience managing teams and cross-functional collaboration. Bachelors degree in Marketing, Business, or a related field (MBA is a plus). Preferred Skills:
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