Job Description

Outreach Coordinator

Full-Time | Waring Vision Institute | Charleston, SC (with regular travel)

Waring Vision Institute is seeking a dynamic and motivated Outreach Coordinator to join our team. This full-time role is focused on growing our practice by building strong relationships with optometrists, primary care providers, and other healthcare professionals.

Key Responsibilities:

• Promote Waring Vision Institute and its services to referring providers.
• Educate healthcare professionals about our advanced vision care offerings.
• Develop and execute outreach strategies to expand our referral network.
• Travel regularly throughout Charleston and surrounding areas, with an eye toward statewide expansion.

Ideal Candidate:

• Outgoing, confident, and personable with excellent communication skills.
• Self-starter with an entrepreneurial mindset and strong organizational skills.
• Comfortable working independently and passionate about business development.
• Prior experience in healthcare outreach, sales, or marketing is a plus.

This is an exciting opportunity for a go-getter who wants to make a direct impact on the growth of a leading vision care institute.

• Provider Education & Relationship Building
• Educate optometric and primary care practices about Waring Vision Institute (WVI) and the services we offer.
• Build and maintain strong relationships with both new and existing optometrists and physicians by:
• Conducting regular office visits
• Meeting with doctors and practice managers
• Delivering marketing collateral
• Sending quarterly newsletters and outreach emails
• Serving as the primary point of contact between WVI and partner practices
• Event Planning & Provider Engagement
• Coordinate and manage events with WVI doctors, optometrists, and industry leaders, including:
• Weekly check-in calls
• Educational dinners
• Practice shadowing sessions
• Continuing Education (CE) opportunities
• Assist in the planning and execution of the annual Symposium
• Strategic Growth & Industry Trends
• Identify and pursue partnership opportunities by researching industry trends and targeting new practices.
• Regularly attend optometric meetings and represent WVI through sponsorships or exhibitor booths.
• Reporting & Analytics
• Keep leadership informed through regular reporting, including:
• Daily call reports
• Weekly work plans
• Monthly and annual territory performance analyses
• Maintain a comprehensive referral master list including contact info, locations, referral activity, and rankings.
• Client Coordination & Continuity of Care
• Contact referred patients to set up profiles and schedule consultations.
• Coordinate with continuity of care offices to arrange post-operative visits.
• Community Outreach & Budget Management
• Represent WVI at local health fairs, business expos, and community events by organizing booths and presentations.
• Schedule and lead lunch-and-learn sessions with community organizations.
• Manage an annual outreach budget, ensuring events are tracked for ROI and effectiveness.

• Minimum of 3 years in a sales-oriented role , preferably with outside sales experience
• Bachelor’s degree or equivalent professional experience
• Eligible to work in the United States
• Experience in the medical field , community outreach , or business development is a strong plus
• Self-motivated with a proactive, entrepreneurial mindset
• Excellent verbal, written, and interpersonal communication skills
• Strong organizational skills with high attention to detail
• Proven ability to work effectively independently and as part of a collaborative team

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